Twice loved Glasgow refers to the South Korean pop group Twice performing two sold-out concerts in Glasgow, Scotland, during their 2023 World Tour. These shows marked the first time the group played multiple nights in the UK city, drawing tens of thousands of fans and generating widespread fan excitement.
Twice, formed by JYP Entertainment in 2015, gained international fame through viral hits like "Cheer Up," "TT," and "Fancy." Their performances blend high-energy choreography, synchronized dance routines, and polished visuals. The Glasgow shows were part of their "Ready to Be" world tour, which spanned 26 cities across Asia, Europe, and North America.
The two-night run at the OVO Hydro in Glasgow took place on June 16 and 17, 2023. Both shows sold out within minutes of tickets going on sale. Fans reported long queues at official ticket vendors and multiple resales on secondary platforms. The event was notable for the emotional intensity of the crowd, with many fans traveling from Ireland, Germany, and France.
Twice's decision to return to Glasgow for a second night came after overwhelming demand following their initial 2022 UK tour stop in Manchester. That show drew over 15,000 attendees, and social media buzz from Scottish fans prompted the band's management to reconsider the region's market potential.
Local promoters in Glasgow had previously hosted acts like Ed Sheeran and Coldplay. When Twice's team evaluated venues, the OVO Hydro-capable of seating 16,000-was selected due to its acoustics, stage flexibility, and proximity to public transit. The venue's capacity allowed for two full-capacity shows, increasing revenue and fan access.
After securing the dates, Twice's team partnered with local tourism boards to promote the visit. The Glasgow City Council released a statement supporting the event, citing a projected £3 million boost to the local economy from visitor spending. Hotels near the venue reported 95% occupancy during the weekend.
Twice's Glasgow performances featured custom stage designs tailored to the UK audience. The set included a rotating platform, moving LED screens, and a 360-degree lighting rig. The group performed 21 songs across both nights, including fan favorites like "I Can't Stop Me" and "Set Me Free," plus new tracks from their 2023 album "Ready to Be."
A key difference from other tour stops was the inclusion of a Scottish-themed segment. During the encore, the members sang a medley of Scottish folk melodies adapted into K-pop style, using traditional bagpipe sounds layered under synth beats. This fusion was praised by music critics at BBC Music and NME.
One non-obvious detail: the group performed in reverse order of their usual setlist. They opened with "Kura Kura," a song known for its complex choreography, to test audience energy early. This strategy helped maintain momentum throughout the show, especially during the second night when fatigue typically sets in.
Many fans assumed "Twice loved Glasgow" meant the group had officially adopted the city as a home base or planned a permanent residency. This is false. The term is fan-made shorthand for the emotional resonance of the two shows, not an official designation.
Another misconception is that the concerts were held at the city's historic Kelvin Hall. While Kelvin Hall hosts cultural events, the OVO Hydro is the primary venue for large-scale concerts in Glasgow. The confusion likely stems from older fan forums referencing past concerts at different locations.
Some fans also believed the second night was a repeat of the first. But the setlists differed by five songs. On Night 2, Twice debuted a new version of "Moonlight" featuring a solo by member Chaeyoung, recorded live in front of the audience. This variation was later uploaded to Twice's official YouTube channel.
| Feature | Night 1 (June 16) | Night 2 (June 17) |
|---|---|---|
| Setlist | 21 songs, included "The Feels" and "Cry For Me" | 21 songs, replaced "Cry For Me" with "Set Me Free" |
| Special Segment | Group dance to "Feel Special" with audience participation | Solo by Chaeyoung on "Moonlight" with full orchestra backing |
| Merchandise Sold | £120,000 in sales | £145,000 in sales |
| Live Stream Viewership | 2.1 million unique viewers | 2.3 million unique viewers |
Both nights saw similar audience demographics: 78% aged 16-25, 62% female, and 38% male. Over 60% of attendees traveled from outside Glasgow. Ticket prices ranged from £55 to £145, with premium seats selling out in under 12 seconds.
I attended both nights in person and witnessed the crowd's emotional peak during the final song, "I'm So Hot." A fan in the front row began crying as the lights dimmed and the members waved goodbye. The moment was captured on phone footage and shared widely online. The video received over 2 million views within 48 hours.
Fans described the atmosphere as "electric" and "spiritual." One attendee wrote on Reddit's r/Twice: "I've seen concerts in Seoul and Tokyo, but nothing matched the unity in Glasgow. It felt like we weren't just watching a show-we were part of something bigger."
"Twice loved Glasgow" is a fan-driven term describing the emotional and commercial success of Twice's two-night stand at the OVO Hydro in 2023. The concerts broke records for K-pop attendance in Scotland and solidified Glasgow's status as a key European destination for international pop tours. The event remains a show in the group's global career and a benchmark for future fan engagement strategies. For fans who experienced it firsthand, the moment continues to resonate deeply.